March 13, 2012 by bethanjthomas
Coors Light is the beer of choice in our household. Our Canadian flatmate made sure that this was the case, and I have to say that their marketing team have (until recently) never failed to impress me. Labels which turn blue to show whether the beer is the right temperature, Jean Claude Van Damn in hilarious adverts…brilliant.
But now they seem to have gone a step too far. They’ve released an iced tea flavoured beer.
Why? Why oh why?
If someone can find me the demographic in North America who are currently mixing their beer with iced tea, and will therefore benefit from this ‘flavour innovation’, I will happily eat my words. Hell, I’ll even drink one of these awful sounding beers. But until this point, I will simply say – stop trying to ‘innovate’ with ‘blue sky thinking’ ‘outside the box’ when it simply doesn’t make any sense.